Client 1 – Ecommerce Retailer
One of my recently optimised clients came to me & was spending a lot of money on generics and brand. I re-structured the account and using new bidding strategies, more long-tail keywords & better ads, we’ve seen a 16% year on year increase (£171K vs £147K) in revenue at their key time of year with an 15% increase in transactions from 1,077 to 1,239.
Client 2 - Hospitality
This client came to me & was spending quite a lot yet wasn’t getting many bookings & had a fairly high CPA. This client is still a work in progress but again, I stripped the account of unnecessary keywords, experimented with new bidding strategies, added new ads & extensions & trialed new match types. Conversions increased by 463% from 39 to 220. CPA’s dropped by 70% from £93.70 to £28.27 & conversion rates increased by over 150%.
Client 3 - Large Car Dealer
This is a large car dealer with many dealerships across the country. These wanted to focus on pushing used car sales specifically & had healthy budgets so I setup quite a thorough structured account. They wanted to target competitor traffic too as they were being targeted themselves and wanted to offer Display, Video & Remarketing too. Since launch, their account is going from strength to strength with high levels of enquiries, calls and test-drive bookings.
